The $100M Coach: How Joel Mercado Built A 7-Figure Business & Coached 100+ Entrepreneurs

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In this episode, we sit down with Joel Mercado, an NLP practitioner, hypnotherapist, and business coach who has helped 100+ contractors generate over $100M in revenue. Joel opens up about growing up with a paranoid schizophrenic father, becoming homeless at 16, having a gun put to his head at 17, and spending his 20s drinking heavily to numb the pain. He breaks down how hypnotherapy helped him forgive his father after 13 years of estrangement, how he nearly lost his home and had his cars repossessed multiple times, and how his wife almost left him before he finally hit his real turning point. He also shares the mindset tools, frameworks, and coaching methods that helped him go from rock bottom to helping other business owners build multi-million dollar companies.

💬 What We Cover:

- Growing up with a paranoid schizophrenic father: abuse, paranoia, and multiple personalities

- Not seeing his father for 13 years, and how hypnotherapy finally healed it

- Becoming homeless at 16 after dropping out of high school

- Moving to Arizona at 20, too shy to even order pizza over the phone

- Making $200K a year in his 20s, and spending every dollar of it

- A gun put to his head at 17 during an armed robbery

- A hidden drinking problem that lasted from age 16 through his 30s

- Nearly losing his home, having cars repossessed, and hitting rock bottom