The Memory-Making Business: Innovation & the Fan Experience with the Frisco RoughRiders

<p>From a Lazy River in the outfield to Banana Ball and Cosmic Baseball, the Frisco RoughRiders have built a fan experience that’s anything but traditional.</p><p><br />In this episode of <em>The Playeasy Warmup</em>, Kerri Shields sits down with Scott Burchett of the Frisco RoughRiders to talk about the creativity and innovation behind what he calls the “memory-making business.”</p><p><br />Scott shares the story behind the famous Lazy River, how the RoughRiders approach promotions and fan engagement, and how Riders Field has evolved beyond its 69-game home schedule into a year-round entertainment venue. Today, nearly as many people visit the ballpark for non-game-day events as they do for RoughRiders games.</p><p><br />The conversation also explores the role partnerships play in that growth, from working with Visit Frisco and leaders across the city to bringing new events and audiences to the ballpark. Scott shares why that collaboration makes Frisco unique and why Minor League teams can be valuable assets for destinations looking to expand their sports tourism strategy.</p><p><br />Tune in for a look at how the Frisco RoughRiders are thinking beyond the game and continuing to find new ways to create experiences fans remember.</p>