World Darts Masters, Media & What Makes a Great Host City

<p>The Playeasy Warmup is back with a new format, kicking off each episode with a quick roundup of what’s happening across Playeasy and the sports tourism industry.</p><p><br>In this episode, Kerri sits down with Matt Jeschelnik, Founder of Boulder Creek International, to talk about what makes a destination stand out to an event organizer - and why the opportunity around an event can extend far beyond the venue.</p><p><br>From launching the World Darts Masters in Las Vegas to building media and distribution into events from day one, Matt shares what he looks for in a host destination, why relationships matter, and how storytelling, fan experience and media can help create lasting value.</p><p><br>They also look at the growth of unconventional sports, the power of multi-year partnerships and what’s next for the events Matt is building around the world.</p><p><br>Chapters:<br>00:00 Welcome to the new Playeasy Warmup<br>03:02 Meet your co-hosts<br>04:03 How the weekly roundup works<br>04:31 Weekly wins: Compass Advisor&#39;s first customers<br>05:53 Weekly wins: Decatur Morgan County and Rock the South<br>07:33 Weekly wins: Biltmore Championship in Asheville<br>09:28 Event organizers: new organizers join Playeasy<br>10:10 Event organizers: national bids from USA Track and Field, Triton and NJCAA<br>10:56 Unique events on the platform and the first shoutout<br>12:26 Shoutouts: Visit Salt Lake and World Climbing<br>13:10 Shoutouts: Snohomish County and the new SS2 complex<br>14:19 On your radar: NJCAA&#39;s 18 championship RFPs<br>14:59 On your radar: Advisor playbooks<br>16:26 On your radar: Innovators Summit 2027 and TEAMS<br>18:24 Co-host takeaways from the conversation<br>19:52 Introducing Matt Jeschelnik<br>20:33 Today&#39;s episode is presented by Compass Advisor and AI Playbooks<br>22:33 Conversation with Matt Jeschelnik of Boulder Creek International<br>22:50 From law to National Geographic to sports rights<br>24:48 What Boulder Creek International does<br>26:19 What makes an event opportunity worth building<br>27:30 What he looks for in a host destination<br>29:27 What translates across every sport<br>32:21 Launching the World Darts Masters in Las Vegas<br>34:03 Lessons from the first event<br>37:10 What great destination partners do differently<br>40:32 Using Playeasy to grow events<br>42:17 Where events, media and tourism meet<br>44:22 Telling a destination&#39;s story beyond the sport<br>47:26 Building media and distribution into an event from day o