TRP 343: Can Trust be Measured? with Kim Bohr

Everyone says trust matters. Kim Bohr can prove it — with data.

Kim Bohr is President and CEO of SparkEffect and the researcher behind the State of Organizational Trust™ — a national study that shows trust directly impacts revenue, reputation, and retention. In this episode, Kim joins Scott Love to answer the question most leaders never think to ask: can trust actually be measured? And if so, what do you do with the answer?

What you'll learn:

Why trust is a measurable, tangible asset — and how SparkEffect's Trust Performance Index proves it

The 5 domains of organizational trust: strategic clarity, psychological safety, relational continuity, technology trust, and fairness

Why 85% of organizations experienced a significant disruption in the last 24 months — and why most leaders aren't equipped to handle it

The finding that will reframe how you think about change: disruption handled well can actually increase trust above baseline

What micro-disruptions are — and why ignoring them is silently fracturing your team

The difference between engagement surveys and real trust measurement (and why most surveys get it wrong)

What "doing nothing" costs organizations in customer trust vs. those who respond well (91% vs. 30%)

How one leadership team went from consistently low trust scores to an upswing — and what had to change first

The 5 everyday practices that build trust on the ground, starting tomorrow