The Whispered Brand Voice and Boundary Spanners Episode

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren’t Guidelines, They’re Discipline

 They discuss: 

A brand voice guide is only useful if it becomes a habit

AI makes brand discipline more important, not less

Voice and tone belong to everyone, not just the brand team

Make guidance practical and measurable

Test whether your brand actually sounds like itself

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brain on a marketing topic over a classic cocktail.

This week, Ian and Robert discuss not busting the silos, drawing on his article for the Content Marketing Institute, How To Fix Marketing Silos Without Breaking Them Down, and Robert introduces us to the term "boundary spanners."

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Enjoy!

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