Google Just Made Your Leads More Expensive (And Nobody Told You) | ft. Ethan Carter | Ep. 514

🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt Google changed how target-based bidding behaves, and an account that looks completely normal could quietly produce fewer leads at a higher cost. Matt Jones sits down with Ethan Carter, Ads Specialist and Account Manager at Tradie Web Guys, to explain the August 17 change, why campaigns marked “Limited by budget” carry the most exposure, and how a gap between your target cost per lead and your actual result can now work against you...