Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty

Sarah Lane, Chief Marketing Officer at CarMax, joins Matt Britton on the Speed of Culture podcast to detail how the brand transformed the automotive retail experience through transparency and a commitment to women’s sports. Sarah explains the journey from local team sponsorships to high-profile national partnerships with the WNBA and NBA, highlighting how authentic fan engagement builds lasting trust. The conversation also covers the impact of emerging technologies like Large Language Models on the car-buying process.

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