How One Japanese Entrepreneur Built a Food Business in America

In this episode of The Spoon Podcast, Mike talks with Yuta Katsuyama, co-founder of Chicago-based Onigiri Kororin, about his journey from Japan to building an onigiri business in the U.S.

They discuss how a graduate school project turned into a startup, the years of experimentation it took to find the right business model, why calling onigiri a “sushi sandwich” helped win over American retailers, and how frozen onigiri could help the company expand beyond Chicago.

Learn more about your ad choices. Visit megaphone.fm/adchoices