The Upgrade: EMEA Hospitality News

← The Upgrade: EMEA Hospitality News20 Nov 2025 · 28 min

CEO Oliver Winter on a possible new brand for A&O

CEO Oliver Winter on a possible new brand for A&O20 Nov 202528 min

A&O Hotels & Hostels has expanded its name to include hotels and is pondering the establishment of a premium or luxury hostel brand, so said its CEO Oliver Winter, with its newly acquired hotel, the former DoubleTree by Hilton, Docklands Riverside, likely to be the test case.