Prince: The New Millennium

In Episode 21 of The Violet Vault, Ava Cyr takes us into Prince’s fascinating early-2000s era, from 2000 through 2005—a period defined by freedom, experimentation, and reinvention. With his Warner Bros. obligations finally behind him, Prince reclaimed his name, navigated major changes in his personal life, and began reshaping the way artists could connect with their fans. We explore the launch of the NPG Music Club and Prince’s remarkably early embrace of the internet as a direct-to-fan platf...