
← The World Builders8 Oct · 32 min
How to deal when people don't understand your work
<p>This solo episode with Jenni answers a community member's question: how do you handle it when people don't understand what you're doing — especially when you're pivoting from practical, rational work into your soul's work?</p><p>Jenni shares her own journey of shutting down her traditional coaching business (22 one-on-one clients, a group program) to launch World Builders, and the identity rollercoaster that followed. </p><p>She shares four core truths:</p><ol><li><b><strong>The soul's path takes time to acclimate to.</strong></b> Moving from rational, "makes sense to everyone" work into soul-led work isn't instant — expect a pendulum swing between overly esoteric and overly rational framing before you find center. Jenny describes swinging from pure "lore and poems" into business-model language and back again before landing somewhere in between.</li><li><b><strong>Your frequency is changing — and so, thus, is your audience.</strong></b> As your energy/vibration shifts, the people who resonated with your old work may stop resonating, while new people start showing up. Jenny's email list lost 60 subscribers one month and gained 60 new ones — same size, but a full turnover of who's actually aligned. The loss is painful but necessary; it's not rejection, it's recalibration.</li><li><b><strong>Honor the version of you that "can't come to the phone" anymore.</strong></b> The old identity (the one who needed to be liked, understood, and safe by fitting into a box) has to be let off duty — not erased, just retired with gratitude. Trying to keep operating as that old self in the new work creates dread and resentment.</li><li><b><strong>Being misunderstood is an invitation to heal in real time.</strong></b> The discomfort of someone not "getting" your work flares up old people-pleasing and over-explaining patterns. Choosing the brave, honest description of your work (instead of the easy, palatable one) is the actual growth work — and not being liked by everyone is reframed as <i><em>freedom</em></i>, not failure.</li></ol><p>The throughline: you're not responsible for being understood by everyone — only by the people who are in resonance with your current frequency. The rest is allowed to leave.</p><p><b><strong>Resources:</strong></b></p><ul><li><a href="https://www.instagram.com/florencegiven/?hl=en" rel="noopener noreferrer nofollow">Florence Given</a></li><li><a href="https://www.instagram.com/poemsandpeonies/?hl=en" rel="noopener noreferrer nofollow">Chelsea