The Struggle of Meeting KPIs: Publishing in Leading Marketing Journals (Professor Ray Taylor) - S3 EP4 4/12

On today's podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy! Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ____________________________...