Stop Advertising & Start Edvertising

AI answer engines are changing how people find an insurance agent before they ever pick up the phone. Adam Norsworthy and TJ Kemp sit down with Frank Buono from HelloNation to unpack earned authority instead of paid attention, and what it means for agents trying to stay visible as search shifts from ten blue links to a single AI generated answer. They talk through the difference between SEO and AEO and why one doesn't replace the other, the E-E-A-T framework and how it decides who AI trusts e...