To niche, or not to niche? Finding your agency’s sweet spot (feat. Mickey McBride and Dana Dziegiel)

Picking a niche – or two – is a solid strategy for any agency business. This week on Trade Secrets, co-hosts Emma Weissmann and Jamie Biesiada break down the benefits of specialization with Avoya’s Mickey McBride and top producer Dana Dziegiel. They cover everything from finding the right specialties to identifying great supplier partners and up-and-coming markets.

Thanks to our friends at Tern for helping us solicit travel advisor questions this season. https://tern.travel/

This episode was sponsored by Travel Insured International. https://www.travelinsured.com/

Further resources

Dana Dziegiel on Instagram and LinkedIn

Email Mickey McBride

Avoya Travel on the web

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Theme song:

Sock Hop by Kevin MacLeod