← Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy23 Sept · 2 h 02 min

Your "Customer 360" Is Really an Order 360, Businesses Act Like It's 2006, Customers Act Like It's 2026, 67% of B2B Buyers Don't Want Your Salesperson

Your "Customer 360" Is Really an Order 360, Businesses Act Like It's 2006, Customers Act Like It's 2026, 67% of B2B Buyers Don't Want Your Salesperson23 Sept2 h 02 min

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The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:

Your "Customer 360" Is Really an Order 360

Businesses Act Like It's 2006, Customers Act Like It's 2026 (Anna Falcon, MCA Connect)

67% of B2B Buyers Don't Want Your Salesperson

We also cover a number of other relevant topics related to digital and business transformation throughout the show.

🔗 Resources Discussed in this Episode:

ORDER MY NEW BOOK: Welcome to the Machine: https://lnkd.in/g-AYwpW7CONTACT MY TEAM & I: https://www.thirdstageconsulting.com/contact-us/

FOR SPONSORSHIP OPPORTUNITIES: megan.shaull@thirdstage-consulting.com

🔗 More Digital Transformation Resources:

2026 AI Report: https://www.thirdstageconsulting.com/reports/ai-that-works-in-2026/

2026 Digital Transformation Report: https://resource.thirdstageconsulting.com/2026-digital-transformation-report

2025 Digital Transformation Report: https://www.thirdstageconsulting.com/reports/2025-digital-transformation-report/