KevOnStage Keeps It Real on Touring Economics, Tubi, and Ownership

KevOnStage has millions of followers, a growing production company, and the largest creator deal Tubi has signed to date. But live touring still drives roughly 60% of his revenue, while his TV shows are more about building his long-term business.

Kev and I sat down at the Trapital Summit to break down his business model, why he can sometimes make more money selling 300 tickets at a church than 1,000 tickets at a traditional venue, and his frustrations with Live Nation and Ticketmaster fees. We also discussed his Tubi deal, the importance of ownership, lessons from Tyler Perry and Issa Rae, and how he's building an audience across platforms.

CHAPTERS

02:00 Tubi Deal and Ownership

07:29 KevOnStage's Revenue Breakdown

12:23 Live Nation and Ticketmaster Economics

17:23 Why Kev Prefers to Tour in Churches

20:11 Tyler Perry and Issa Rae

25:53 The Creator Business Flywheel

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