S1 EP16 Who Do You Really Help? (And Why It Matters)

I'd love to hear from you 'text the show' In this episode, Katie breaks down the second key foundation for building a clinic business that creates more time, more income, and more freedom: the “who”. She explains why marketing yourself as what you do (physio, osteo, sports massage, Pilates) can cause you to miss the vast majority of people who need your help, and how getting clear on who you serve (and the real problems they’re trying to solve) makes your marketing resonate and convert. Main ...