#861 One Niche, One Funnel, Over $50K/Month Profit

At his lowest point, Jan Roos was $240,000 underwater. He had a full sales org, a director, reps, ad spend — and was barely breaking even. So he cut all of it.

Today he runs CaseFuel, a high-margin agency serving 300+ estate planning law firms, with 25 people and $50K/month in profit. In this conversation he breaks down how he got there: the niche nobody else was serving, the funnel that cracked it open, and what building a genuinely high margin service business actually requires.

Guest: Jan Roos, Founder of CaseFuel

Sponsor: wayfront.com/tmba

Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba.

Links:

[Jan@casefuel.com](Jan@casefuel.com)

Peter Thiel — Zero to One

Eugene Schwartz — Breakthrough Advertising

Mike Michalowicz — Profit First

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