True to Form

← True to Form26 Sept · 45 min

Ashley James | Busy Isn't Profitable: What's Holding Your Med Spa Back?

Ashley James | Busy Isn't Profitable: What's Holding Your Med Spa Back?26 Sept45 min

A packed schedule doesn't always mean a profitable practice. Ashley James, founder of DermAesthetic Consulting, joins Audrey Neff to unpack where med spas leave money on the table — and how to change it. Drawing on 25 years in aesthetics and building and selling multiple practices, Ashley shares actionable strategies for better consultations, navigating price objections, and building patient relationships that last. From treatment plans and retail to memberships and team culture, this candid conversation explores what it takes to turn a busy practice into a thriving business.