AI-For-Comms: Trading Grunt Work for Real Strategy with AI w/Jessen Gibbs, CEO & Co-Founder at Shadow, Inc and Dalyan Parker , Co-Founder at Shadow, Inc

We burn 40% of our time on research that AI can finish in 10 minutes, and that gap is where strategy dies.

Jessen Gibbs, CEO and Co-Founder of Shadow, and Dalyan Parker, Co-Founder, join us to break down how AI-native narrative intelligence replaces the research grind that eats nearly half of every comms professional's working hours. We talk about compounding narrative graphs, why metered pricing beats another SaaS subscription, and what happens when narrative cycles compress from 18 months to nine.

We cover:

- Why 40% of comms work never shows up on a client invoice

- How one platform compresses a week of analysis into 10 minutes

- What a compounding narrative graph actually builds that static reports cannot

- How mid-market agencies multiply force without adding a single headcount

- Why metered pricing starting at fifty dollars beats another SaaS subscription

Key Moments:

00:02:11 Track Daily Narrative Shifts in Real Time

00:05:00 Cut Week-Long Analysis Down to 10 Minutes

00:08:16 Build Your Thesis on Film School Origins