Ep. 136 - Setting Expectations | Mastermind #10

This week is our 10th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs of Northern Spruce Media in Hamilton, Ontario, Canada.

Kelly Clark of Local Flavor Films in Atlanta, Georgia.

Jenn Lueck of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE(!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!!

The FIRST lucky winner is drawn and announced IN THIS EPISODE! YAY! The next winner will be announced in August and the last in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Follow the pod on Instagram at @upmarketpod.

Fast turnaround times, new team members, raises, and managing expectations—running a growing business is rarely as simple as it looks. In this Mastermind, the group discusses whether faster delivery is actually creating better client experiences or just raising the bar, how customers react when familiar team members move on, and what goes into deciding when someone has earned a raise. They also share honest stories about leadership, employee growth, and the moments that remind you why building a great team is worth it.

The Presenting Sponsor of Upmarket is AutoHDR, helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket.