How to Actually Build Core Values Your Team Will Live By – Valor Coffee Podcast Ep. 178

<p><strong>JOIN THE VALOR COFFEE COMMUNITY</strong> – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠<a href="https://community.valor.coffee?utm_source=spotify&utm_campaign=ep178" target="_blank" rel="noopener noreferer">https://community.valor.coffee?utm_source=spotify&amp;utm_campaign=ep178</a></p><p><br></p><p><strong>A very special thank you to Chris for joining me on the pod!</strong><strong>Why do your baristas stare at customers</strong> instead of engaging with them? Ross sits back down with Keys to the Shop founder <strong>Chris Deferio</strong> (almost 10 years into coaching coffee shop owners now) to dig into the real reason &quot;hospitality&quot; and &quot;engagement&quot; stay buzzwords instead of habits on the floor. Chris walks through why owners have to be the first example of the standard they want to see, how to actually write core values that aren&#39;t just a pretty Canva document nobody reads, and why trust has to come before any values rollout works at all. They get into the guilt a lot of owners carry about having authority in the first place, why imposter syndrome is basically just lying to yourself, and a practical, one-value-at-a-time way to change a culture that&#39;s already set in its ways. If you manage people in a coffee shop, or you&#39;re thinking about it, this one&#39;s worth the full listen! </p><p><br></p><p>*If you purchase something through one of our links, we may be entitled to a share of the sale*</p><p><strong>A very special thank you to our incredible sponsors!</strong></p><p><strong>Heyday Coffee Accounting </strong>— bookkeeping built for cafes, carts, and roasters!</p><p>Get 10% off your first 3 months: <a href="https://heyday.cpa/valor?utm_source=youtube&utm_campaign=ep178" target="_blank" rel="noopener noreferer">https://heyday.cpa/valor?utm_source=youtube&amp;utm_campaign=ep178</a></p><p><strong>Local Eyes Growth</strong> — the SEO team behind Valor&#39;s catering growth. </p><p>Get 20% off any plan: <a href="https://localeyesgrowth.com/valor?utm_source=youtube&utm_campaign=ep178" target="_blank" rel="noopener noreferer">https://localeyesgrowth.com/valor?utm_source=youtube&amp;utm_campaign=ep178</a><strong></strong></p><p><strong>Buy Valor Coffee:</strong> <a href="https://valor.coffee/shop?utm_source=youtube&utm_campaign=ep178" target="_blank" rel="noopener noreferer">https://valor.coffee/shop?utm_source=youtube&amp;utm_campaign=ep178</a><strong></strong></p><p><strong>Want to become a Wholesal