5 reasons to Capitalize on Press During Gift Guide Season 🎁 (for product brands) | Ep159

Gift guide season is PR’s Super Bowl for product brands, and editors are already working on holiday content. In this episode, Lydia breaks down why August through December is one of the biggest opportunities to build visibility through press. You’ll learn: 🎁 Why gift guide opportunities increase during the holidays 🎁 How one press hit can drive traffic and credibility for years 🎁 How to leverage holiday press across your marketing 🎁 Who else is discovering your brand through gift guides 🎁 W...