We Spent Three Years Hiding From Dave Gerhardt at His Own Event

Eric Holland and Gab Bujold recorded this one on a deck in Stowe, Vermont, in the middle of Drive, with a cardboard cutout of Zach standing in for the third host. It is the first We're Not Marketers episode made in person, and it is mostly about why the three of them keep showing up to the same conference in fake mustaches.

The costumes started as a joke about not being allowed into a marketing event by a podcast called We're Not Marketers. Three years later the bit has produced a real relationship with Dave Gerhardt, a running gag the check-in desk now expects, and enough conviction to go build their own event.

Show Notes

00:00 Cold open at Drive, and the first We're Not Marketers recorded in person

00:25 Why Zach is on tape as a cardboard cutout

01:02 Why three product marketers keep coming back to the same Vermont conference

01:28 The disguise started as a joke about not being let into a marketing event

02:18 How Drive turned into a family vacation

03:12 Gab's four hour drive from Quebec City with a six month old and a corgi

05:03 Why not San Francisco, and why not Vegas

06:02 Why are we dressing like a bunch of assholes

06:29 The real first reason for the costumes: hiding from Dave