MSU Supply Chain Expert Jason Miller: What Does Buying American Really Mean for Your Wallet—and Michigan Jobs? (10-18-26)

How much does a “Made in America” label influence what you buy—and what happens when supporting American manufacturing means paying more or waiting longer?

On this episode of West Michigan Weekend, host Phil Tower welcomes Jason Miller, Eli Broad Endowed Professor of Supply Chain Management at Michigan State University, for an accessible look at the supply chains behind everyday purchases.

They explore the differences between buying local, buying American, and supporting American companies—and how each connects to jobs and businesses here in Michigan. The conversation examines how shoppers balance price, quality, convenience, and their desire to support domestic manufacturing.

Miller also discusses the challenges small businesses face when suppliers fall through, the potential benefits of sourcing closer to home, and practical questions consumers can ask before making a purchase.

Learn more about Miller through Michigan State University, explore MSU’s Eli Broad College of Business, and find Michigan business resources through the Michigan Economic Development Corporation.