78. The hidden cost of using AI to improve your marketing & messaging

<p><span style="color: rgb(0, 0, 0); background-color: transparent;">In this episode, I'm taking you behind the scenes of a recent client project that completely changed the direction of an established membership.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">Like many business owners, my client thought she had a pretty good understanding of what her members wanted. But instead of relying on assumptions, we went straight to the source.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">The results uncovered messaging gaps, feature requests and blind spots that simply wouldn't have surfaced if we'd only listened to the loudest voices inside the community.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">In this episode, I explain why customer research is one of the most underused growth strategies, and how you can start gathering better insights for your own business.</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">What we cover:</strong></p><ul><li><span style="background-color: transparent;">Why assumptions are holding many businesses back</span></li><li><span style="background-color: transparent;">The three audiences you should include in your customer research</span></li><li><span style="background-color: transparent;">The gap between the metrics businesses track and what customers experience</span></li><li><span style="background-color: transparent;">How better audience research improves both retention and conversions</span></li><li><span style="background-color: transparent;">The biggest mistakes people make when designing customer surveys</span></li><li><span style="background-color: transparent;">Why hearing uncomfortable feedback can become your biggest competitive advantage</span></li></ul><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">View the episode transcript </strong><a href="https://link.candocontent.com/78" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><strong>here</strong></a><strong style="background-color: transparent; color: rgb(0, 0, 0);">.</strong></p><p></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Where to from here?</strong></p><p><br></p><p>Grab the 2026 State of the Customer Report FREE <a href="https://candocontent.com/state-of-the-customer-report" rel="noopener noreferrer" target="_blank">right here</a>.</p><p>Generate 10 tailored-to-you survey questions FREE <a href="https://candocontent.com/survey-questions" rel="noopener noreferrer" target="_blank">right here</a>.</p><p><br></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">Join Retention Lab</strong><strong>🧪</strong><strong style="color: rgb(0, 0, 0); background-color: transparent;">, </strong><span style="color: rgb(0, 0, 0); background-color: transparent;">the community to help you b</span>uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month<span style="color: rgb(0, 0, 0); background-color: transparent;">.&nbsp;</span><a href="https://link.candocontent.com/community" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Join here!</a></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Find out how you can get my strategic customer experience brain on your brand </span><a href="https://link.candocontent.com/website" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">here</a><span style="color: rgb(0, 0, 0); background-color: transparent;">.</span></p><p><br></p><p>Check out my favourite CX tools and resources <a href="https://candocontent.com/mastering-cx-resources" rel="noopener noreferrer" target="_blank">here</a>.</p><p><br></p><p><stron