WomenKind Collective

← WomenKind Collective19 Sept · 1 h 03 min

AI , Women, & work, with Giselle Goodwin

AI , Women, & work, with Giselle Goodwin19 Sept1 h 03 min

Today we're spilling the tea on how AI is affecting women, work, and happiness. Our guest is Giselle Goodwin, a self-help author, former business owner, and the woman behind Can Women Really Have It All? A Happiness Handbook for Working Mothers.

But don't let the "self-help" label fool you, Giselle's approach isn't about "finding your inner goddess." It's honest, it's grounded in research, and it's backed by a PhD in women, work and wellbeing that she went back to university to complete after twenty years of running her own businesses. She's spent years asking one deceptively simple question: how can life actually be better for women?

In this episode we talk about:

• The "having it all" myth, the promise the 1980s sold women, and whether it ever delivered

• How flexibility, hybrid working and micro-shifting can quietly become a trap for women at work

• The basics of how AI is already affecting women's jobs, and which sectors are most at risk

• Why AI's gender bias matters from AI safety and regulation to non-consensual AI-generated images of women and girls

• Why Giselle calls the impact of AI on women the next "she-demic," and how worried we should be

• The domestic gap nobody talks about and the research showing that when men do more at home, women are less depressed, arguments drop, and divorce risk halves

• The three things Giselle would change tomorrow in policy, culture and technology to make work genuinely work for women

Plus, we catch up on our week (we've been gadding off to the cinema), and this week's book club pick is a shameless plug, t's our very own book, Tackling Gender Bias in the Healthcare System: What Patients' Stories Teach Us About Implementing Systemic Change, out 21 September 2026!

And stick around to the end for some beautiful inspiration to carry you through the week.