With Nick Pattison: Pentagram Boot Camp, Productizing Design, the Birth of Brand Sprints, and What AI Still Can’t Replace

This week, Jacob’s somewhere in rural Singapore (I think?), so David sits down with Nick Pattison, founder of Primary Studio, to trace his path from Pentagram and Milton Glaser’s studio to building a productized design practice around the two-week brand sprint. They get into earning your stripes, going from solo designer to studio owner, hiring your first employee, why design services should be easier to buy, and Nick’s ongoing obsession with making creative work more scalable. Plus, how a $2...