Why Cute Mascots Are the New Faces of AI

Along with new AI agents and tools, Meta Platforms, OpenAI, and Anthropic are rolling out mascots. It’s part of an effort to put a cuddlier face on AI tools amid the rise in anxieties about the technology. WSJ advertising editor Suzanne Vranica joins to discuss how fuzzy little guys could help make the technology feel less scary to skeptics.

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