$5K Blitz - Part 3 - The Sunk Cost Trap

In part three of the $5K Blitz series, I’m breaking down the real reason so many service providers keep pushing offers that aren’t working: the sunk cost trap. When you’ve invested time, energy, and identity into an offer, it can feel impossible to let it go. In this episode, I explain why letting go might be the fastest path to finally making consistent money.