When Someday Isn't Guaranteed: Building a Legacy Business with Yvette Ramirez

So many of us are waiting on "someday" to go after the thing we really want. But what happens when someday stops feeling guaranteed? Yvette Ramirez is a bilingual Cuban and Salvadoran American, a tech professional, and the founder of Kuro Libros, a children's picture book brand that helps families teach their kids Spanish at home. In February 2023, Yvette was diagnosed with stage 4 lung cancer. Instead of waiting until retirement, she ran her numbers and realized she could coast FIRE. So she's betting on herself NOW.

WE GET INTO:

[01:24] Meet Yvette and Kuro Libros

[01:54] Why now: a stage 4 diagnosis

[03:00] Cuban and Salvadoran money lessons: saving, property and wanting more

[04:40] From law school to tech startups

[07:56] How a diagnosis changes your view of time

[09:33] Realizing she could coast FIRE

[10:50] Is a steady paycheck really security?

[12:35] Stock options, tender offers and her FIRE number

[16:04] The gap in Spanish children's books

[19:06] Confidence, Caribbean Spanish and choosing the right Spanish