The Marketing Skills AI Can’t Give You (with Sarah Stockdale)

Marketing keeps changing. But good marketing? Not so much.

Sarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as algorithms, AI, attribution, and the platforms change. We talk about what still wins, and one crucial skill you still need today.

In this episode:

00:00 Why good marketing was never supposed to be easy

03:30 The fundamentals that still matter

07:15 Why changing user behavior is so hard

15:39 What “direct traffic” is hiding

16:15 When your marketing data is too good to be true

18:51 What still matters in the age of AI

20:09 Skepticism for…

22:47 How Growclass investigates direct traffic and dark social

Connect with Sarah Stockdale: https://www.linkedin.com/in/sarahstockdale/