
← The No BS 6 Figure Sales Podcast5 oct · 18 min
The Sales Closing Machine | What You’re Doing Wrong: Hint* It's In The Training
<p>Your sales training is killing your team, and your salespeople aren't the problem. Here's how 6-figure sales leaders build a training process that actually produces closers.In this No BS Six Figure Sales Podcast, Coach CeeLo breaks down a real sales training audit. The company had great salespeople, solid managers and real talent on the floor, but the team was still struggling. The cause wasn't the reps. It was a disorganized, inconsistent training process that mixed product training with sales training and gave new hires conflicting messages from too many trainers.If you're a business owner, sales manager or offer owner and your new hires keep washing out, this episode is for you. If you're a rep stuck in a messy training, you'll learn how to get through it, put up numbers and earn the freedom to sell your way.</p><p>WHAT YOU'LL LEARN:• The Sales Audit That Exposed Everything: What owners miss when their team underperforms• "Here's The Script, Go Get 'Em": Why handing reps a script and walking away sets them up to fail• The #1 Training Mistake: Why product training and sales process training must never be mixed• One Dedicated Trainer: Why too many trainers create confusion, conflicting messages and lost deals• Consistency Within Parameters: How to keep the script tight and still let reps make it their own• Suck It Up, Buttercup: What reps should do when the training is a mess• Sell Your Trainer Like A Customer: How to win over micromanagers and free-flowing managers alike• If It's Not Broke, Don't Fix It: Why results are the only thing that buys you freedom on the floorThis isn't theory. This is 25 years of in-house timeshare and high-ticket sales leadership: the same consistency-first training approach that keeps teams and reps above six figures.</p><p>CHAPTERS:Pt 1 – Intro: Who Is Coach CeeLoPt 2 – The Sales Audit That Exposed EverythingPt 3 – Great Salespeople, Broken ProcessPt 4 – The "Just Hand Them a Script" ProblemPt 5 – Why Full Sales Training Can BackfirePt 6 – The #1 Mistake: Mixing Product and Sales TrainingPt 7 – Why You Need One Dedicated TrainerPt 8 – Script Consistency and Personalization Within ParametersPt 9 – Stuck in a Bad Training? Start HerePt 10 – Sell Your Trainer Like a CustomerPt 11 – Micromanagers vs. Free-Flowing ManagersPt 12 – Put Up Numbers and Earn Your FreedomPt 13 – The Leader's Job: Give Your Team a Fighting ChanceABOUT COACH CEELO:Christian Lopez