À propos de ce podcast
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
138 épisodes · Business
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
À propos de ce podcast
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Épisodes récents
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- How William Poundstone's book Priceless turns anchoring, relativity and fairness into pricing power23 sept. · 42 min
- Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge16 sept. · 46 min
- How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power9 sept. · 46 min
- Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.2 sept. · 58 min
- How charities can use anchoring, reciprocity, and overhead framing to boost donations26 août · 52 min
- Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one19 août · 55 min
- How small changes to choice design can help pharma brands drive better prescribing outcomes12 août · 46 min
- Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection5 août · 50 min
- Why 95% of companies stall on AI, and the behavioral science that fixes it29 juil. · 48 min
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