Wi-Fi Disaster That Broke The Event Strategy

<p>Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for five minutes. For hours. </p><p>Turns out the culprit wasn&#39;t the venue&#39;s internet at all, it was a stranger walking the floor with a pocket microwave sucking up bandwidth. This week&#39;s guest lived it, owned it in front of her entire leadership team, and turned it into one of the biggest lessons of her career.</p><p><strong>Stephanie Wells </strong>has spent 20+ years building the content strategy behind some of the biggest tech conferences on the planet, Microsoft, Salesforce, Tableau, Workday, to name a few. She&#39;s a founding member of the Event Content Council, just wrapped two years embedded inside the world of hands-on training, and this fall she&#39;s launching her own firm, Gold Heart Events. She&#39;s also the person you call when your event has sessions but no strategy, and this conversation is exactly why.</p><p><strong>What You&#39;ll Learn:</strong></p><ul><li><p>Why an event content strategy needs to exist before the venue contract gets signed, not after</p></li><li><p>The real story behind a hands-on training Wi-Fi outage that took down a paid conference session, and what it taught an entire leadership team about contingency planning</p></li><li><p>Why AI-written session titles are quietly making every conference sound the same, and what that&#39;s costing attendee loyalty</p></li><li><p>The &quot;Scope or Nope&quot; test for deciding what actually belongs in your event content plan</p></li><li><p>How to build a content repurposing strategy before the agenda is even finalized</p></li></ul><p>This episode covers the real mechanics of event content strategy: what belongs in scope, what gets cut, and why event ROI depends on decisions made months before anyone signs a venue contract. Stephanie makes the case that content should be first out the gate and last to leave, ahead of sponsors, ahead of venues, ahead of everything.</p><p><strong>Guest bio:</strong></p><p>Stephanie Wells has spent over 20 years building content strategy for Microsoft, Salesforce, Tableau, and Workday. She&#39;s a founding member of the Event Content Council and most recently spent two years inside hands-on training at Skillable. This fall she&#39;s launching Gold Heart Events, specializing in event content, strategy, and operations.</p><p><strong>Connect with Stephanie:</strong></p><ul><li><p>LinkedIn: Steph