Creative Conversations with Kian Bakhtiari

<p>Today we’re joined by <a href="https://www.linkedin.com/in/kianbakhtiari/" rel="ugc noopener noreferrer" target="_blank">Kian Bakhtiari</a>, Founder of <a href="https://www.thepeople.work/" target="_blank" rel="ugc noopener noreferrer">THE PEOPLE</a>. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture &amp; how he’s helping companies adapt for the future. Kian brought us <a href="https://www.youtube.com/watch?v=TwGwGv_nHHQ" rel="ugc noopener noreferrer" target="_blank">Vaseline’s “Verified” campaign</a> to evaluate live using our criteria.</p><p><br /></p><p>Follow Kian on <a href="https://www.linkedin.com/in/kianbakhtiari/" rel="ugc noopener noreferrer" target="_blank">LinkedIn</a>, read <a href="https://www.amazon.com/Marketing-Social-Change-Purpose-Business/dp/1398616842" rel="ugc noopener noreferrer" target="_blank">Marketing for Social Change</a> and check out his personal <a href="http://www.kianbakhtiari.com" rel="ugc noopener noreferrer" target="_blank">website</a> + <a href="https://www.thepeople.work/" rel="ugc noopener noreferrer" target="_blank">The People</a></p><p><br /></p><p><strong>RESOURCES + LINKS</strong></p><ul><li>Unilever: <a href="https://www.youtube.com/watch?v=TwGwGv_nHHQ" rel="ugc noopener noreferrer" target="_blank">Vaseline “Verified” Case Study</a></li><li><a href="https://www.instagram.com/popular/vaselineverified/?utm_source=explore_tag" rel="ugc noopener noreferrer" target="_blank">#VaselineVerified</a></li><li>Unilever News: <a href="https://www.unilever.com/news/news-search/2025/vaselines-socialfirst-marketing-beauty-hacks-consumer-insights-and-cultural-relevancy/" rel="ugc noopener noreferrer" target="_blank">Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy</a></li><li>Unilever News: <a href="https://www.unilever.com/news/news-search/2025/vaseline-verified-meet-the-mythbusting-scientists-behind-unilevers-awardwinning-campaign/" rel="ugc noopener noreferrer" target="_blank">Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign</a></li><li><a href="https://www.unwater.org/our-work/world-toilet-day" rel="ugc noopener noreferrer" target="_blank">UN-Water World Toilet Day</a></li><li><a href="⁠https: