#43 - The AI Playbook for Booking & Marketing Shows

<p>After a popular fireside chat at NIVA a few weeks ago, Matt Ford and Pat Hannigan, Co-Founder &amp; CTO of <a href="https://www.hive.co/" rel="noopener">Hive</a>, sat down to continue the conversation around one of the biggest topics shaping live events today: AI.</p><p><br></p><p>In this episode, Matt and Pat talk about how AI is moving beyond the hype and into the day-to-day workflows that help live event teams save time, make smarter decisions, and sell more tickets.</p><p><br></p><p>They cover everything from Hive&#39;s new AI-powered Marketing Assistants to Prism&#39;s MCP server and Insights, plus where AI fits (and doesn&#39;t) in the future of live events.</p><p>In this episode, you&#39;ll learn:</p><ul><li><p>How Hive&#39;s AI Marketing Assistants help teams automate campaigns without losing the human touch</p></li><li><p>Why &quot;default good marketing&quot; is becoming the new standard for venues and promoters</p></li><li><p>How AI is improving booking decisions with better data—not replacing instinct</p></li><li><p>How Prism&#39;s MCP server connects AI directly to your event data and workflows</p></li><li><p>Why verified ticketing data is changing the way promoters evaluate shows</p></li><li><p>Where AI still falls short and why humans remain essential to great live events</p></li></ul><p>Whether you&#39;re booking shows, building marketing campaigns, or simply trying to understand where AI is headed, this conversation is packed with practical insights you can apply today.</p><p><br></p><p><strong>Episode Time Stamps:</strong></p><p><strong>(6:45) From AI Firehose to Hive&#39;s Marketing Assistants</strong> How Hive evolved from simple AI chat tools to marketing assistants built into real workflows.</p><p><strong>(17:30) What the Assistants Actually Do</strong> Real campaign examples, how assistants draft marketing, and why human review still matters.</p><p><strong>(24:40) Default Good Marketing</strong> Why personalized marketing wins, and how AI makes it practical for lean teams.</p><p><strong>(36:40) How Hive Uses AI Behind the Scenes</strong> Why AI is a tool—not a replacement—and how Hive balances speed with reliability.</p><p><strong>(45:20) Daily AI Workflows &amp; Prism&#39;s MCP</strong> Using AI for everyday work, Prism&#39;s MCP server, and faster contract reviews.</p><p><strong>(56:00) Prism Insights &amp; Smarter Booking Decisions</strong> How verified ticketing data helps promoters make better booking decisions.</p><p><strong