82. The 3 questions I ask before automating any customer touchpoint

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Just because you can automate something in your business does that mean you should?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">As your business grows, automation can feel like the obvious answer to buying back&nbsp;much-needed time and capacity.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">But there are two extremes I see all the time: Those who automate everything because they've been told that's what scaling looks like. And those who automate absolutely nothing because the tech feels so overwhelming that running everything manually somehow seems easier.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Neither approach is particularly helpful.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">So in this episode, I'm sharing the three questions I ask myself before I automate anything in my own business or my clients' businesses.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Because good automation is about knowing where your personal touch makes a real difference, what you need to keep visibility of, and whether removing yourself from one interaction gives you more capacity to show up somewhere more valuable.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">What we cover:</strong></p><ul><li><span style="background-color: transparent;">Why automating everything isn't necessarily the answer to scaling your business</span></li><li><span style="background-color: transparent;">The risk of removing yourself from customer touchpoints that need you</span></li><li><span style="background-color: transparent;">Why visibility matters when you're automating a course, membership or program</span></li><li><span style="background-color: transparent;">How customer data can help you make better long-term decisions about your offer</span></li><li><span style="background-color: transparent;">Why every automation should buy back capacity for something more valuable</span></li><li><span style="background-color: transparent;">How to audit automations you've already built using these three questions</span></li></ul><p><br></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">View the episode transcript </strong><a href="https://link.ca