234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube

What's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet.

(00:00) - Intro

(01:09) - In This Episode

(05:31) - Why New Marketing Ops Leaders Should Audit Before They Act

(10:09) - How to Run a Marketing Ops Audit When You Join a Company

(16:04) - How to Balance a Full Audit Against Your Boss's Priorities

(19:00) - How to Spot a Process Problem Disguised as a Tool Problem

(23:41) - How to Surface Shadow Processes and Duplicate Tools in an Audit

(31:08) - How to Choose a New Martech Tool With a Tiger Team of Power Users

(35:30) - How to Turn a Marketing Ops Audit Into a Prioritized Roadmap

(41:20) - How to Align Your Team on a Measurement Philosophy

(44:22) - What Happens to Junior Marketing Ops When AI Eats the Entry-Level Work