How PLG Companies Engineer Viral Loops

Product-led growth relies on users becoming your best salespeople, but most companies fail to engineer the right viral mechanics. We look at how Dropbox turned file storage into a referral engine and how Slack made collaboration sticky through network effects. This episode breaks down the difference between pull-through and invite loops, using concrete data on activation rates and conversion metrics from October 2026 to show why self-serve expansion is only half the battle. Learn how to design product features that naturally encourage sharing without compromising user trust or experience.

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