Should You Sell with Emotion or Logic? What the Research Shows About Your Messaging and Profits

I’m answering the age-old question: Do people make decisions first with emotion and then justify them with logic? 🧐 In this episode of the RICH Messaging® Podcast, I’m putting this popular marketing principle to the test. We'll look at fascinating research on emotion and decision-making, and what hundreds of advertising campaigns reveal about the connection between emotion and profit. 3 Logic vs. Emotion Takeaways From This Episode 1️⃣ What the research tells us about the 💖 heart and 🧠 ...