
← The Graham Cochrane Show11 aug · 24 min
Just Ignore Your Competition: Your Business Is Capped Until You Stop Comparing
I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years.
Here's why: looking at your competition isn't market research. It's a tax on your creativity.
Every time you check what someone else is doing, you're not gathering intel — you're quietly trading your original vision for their ceiling.
Today I'm going to show you why your business is capped the moment you start comparing, and what to do instead.
Chapters
00:00 Why looking at competitors limits your business
00:37 Market research vs. creative originality
02:01 The problem with copying competitors
03:27 Focusing on your clients and yourself
05:28 The power of ignoring your competition
06:28 You are unique and have no real competition
08:57 The impact of social media on mental space