The Graham Cochrane Show

← The Graham Cochrane Show11 Aug · 24 min

Just Ignore Your Competition: Your Business Is Capped Until You Stop Comparing

Just Ignore Your Competition: Your Business Is Capped Until You Stop Comparing11 Aug24 min

I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years.

Here's why: looking at your competition isn't market research. It's a tax on your creativity.

Every time you check what someone else is doing, you're not gathering intel — you're quietly trading your original vision for their ceiling.

Today I'm going to show you why your business is capped the moment you start comparing, and what to do instead.

Chapters

00:00 Why looking at competitors limits your business

00:37 Market research vs. creative originality

02:01 The problem with copying competitors

03:27 Focusing on your clients and yourself

05:28 The power of ignoring your competition

06:28 You are unique and have no real competition

08:57 The impact of social media on mental space