← Behavioral Science For Brands: Leveraging behavioral science in brand marketing.23 Sept · 42 min
How William Poundstone's book Priceless turns anchoring, relativity and fairness into pricing power
How William Poundstone's book Priceless turns anchoring, relativity and fairness into pricing power
MichaelAaron and Richard revisit William Poundstone's Priceless to unpack why price feels relative, not absolute. They cover anchoring in courtroom and Williams-Sonoma pricing, why a $5 saving matters more on a $15 item than a $125 one, and how visible costs and higher prices signal quality and fairness to buyers.
podlinkr.com/en/behavioral-science-for-brands-leveraging-behavio/7461252599306732
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