
← BOR or Bust2 Oct · 13 min
BONUS: We Weren’t Done — What Happens when you can’t BOR the Incumbent Carrier?
<p>We already ended the episode.</p><p>Then we kept talking.</p><p>Nick had about ten more minutes, and we were still trying to figure out what happens when you win the BOR—but you can't take over the incumbent carrier.</p><p>So we turned the microphones back on.</p><p>Because this is where the BOR strategy gets complicated.</p><p>What happens when the prospect wants to work with you, but their current carrier won't let you take over the policy?</p><p>Do you walk away?</p><p>Do you quote around the incumbent?</p><p>Do you get the BOR for the rest of the marketplace?</p><p>And how do you make sure the incumbent broker doesn't use their position to beat you anyway?</p><p>That conversation led us somewhere bigger.</p><p>Nick isn't just solving the problems of a producer anymore. He's solving the problems of an agency principal.</p><p>Carrier access. Volume. Leverage. Market relationships. And the reality that when you're the smaller agency, sometimes you have to fight a little guerrilla warfare.</p><p>But by the end of the conversation, Nick starts asking a different question:</p><p>What if we're thinking about the incumbent broker all wrong?</p><p>Instead of fighting the fact that they're still involved, what if we lean into it?</p><p>There might be a better BOR play hiding in this problem.</p><p>We have some ideas.</p><p>That's next week's show.</p><p>This is the conversation after the conversation.</p><p>BONUS: We Weren't Done — What Happens When You Can't BOR the Incumbent Carrier?</p>