Marketing Against The Grain

← Marketing Against The Grain17 Sept · 34 min

Zero-Click Marketing: How to Win When Google Stops Sending Traffic

Zero-Click Marketing: How to Win When Google Stops Sending Traffic17 Sept34 min

Free: 15 prompts to keep your brand visible in search  https://clickhubspot.com/ikub

Ep. 454

Did you know that today, 68% of all Google searches end without a single click?

Kipp, Kieran, and guest Amanda Natividad (founder of Zero Click Marketing, and co-author of the forthcoming book, Zero Click Marketing) dive into the era of zero-click marketing, covering how search behavior is changing, what it means for your company’s growth, and what you must do to thrive. Learn more on evolving beyond Google to meet your audience where they are, rethinking the purpose of SEO in a diversified search landscape, and building lasting value by focusing on the right audience—not just more traffic.

Mentions

Amanda Natividad https://www.linkedin.com/in/amandanat/

Zero Click Marketing https://zeroclickmarketing.co/

Zero Click Marketing (book) https://www.damngravity.com/products/zero-click-marketing

SparkToro https://sparktoro.com/

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

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