Why Buyer Enablement is the New Sales Enablement in the AI Era (Solidigm)

<p>How is AI reshaping B2B storytelling as attention spans shrink and buyers turn to AI instead of search?</p><p>Join Scott Shadley, Director of Storage Planning and Pathfinding at Solidigm, for a candid discussion on how generative AI is forcing B2B storytelling to evolve — and why static PDFs and &quot;speeds and feeds&quot; no longer cut it.</p><p>In this episode, we&#39;ll explore:</p><ul><li>How Scott&#39;s engineering background and MBA combine to shape empathetic, technically credible engagements across engineers, procurement, sales, and executives.</li><li>Why AI outputs can be confidently wrong, and what that means for marketers who need to understand how LLMs actually work.</li><li>The shift from static content to interactive, customer-driven experiences.</li><li>Using storage as a commoditized category to illustrate solution- and use-case storytelling.</li><li>New metrics that matter: power, efficiency, and trust-building education over old-school specs.</li></ul><p><br></p><p>With deep experience translating complex technical stories for diverse audiences, Scott shares why teams should try new approaches, &quot;fail fast,&quot; and abandon outdated funnels.</p><p>Discover how Kaon helps B2B companies spark meaningful change through compelling experiences: kaon.com</p>