The GTMnow Podcast

← The GTMnow Podcast2 Jul · 53 min

Why a $1.2B exit felt like his biggest failure, and the customer-obsession thesis behind Agency

Why a $1.2B exit felt like his biggest failure, and the customer-obsession thesis behind Agency2 Jul53 min

A $1.2 billion exit is the dream. Elias Torres calls it his biggest failure. The Drift co-founder joins Sophie Buonassisi on GTMnow to unpack why the headline number felt hollow, what he learned in the quiet stretch afterward, and why he jumped straight back in to build Agency, an AI company that runs your entire customer organization. Elias gets honest about identity after the exit, the difference between chasing a title and building something enduring, and the operating thesis behind Agenc...